Our products are 100% free of parabens, phthalates, sulfates and mineral oil, along with over 2,700 other ingredients that do not meet our stringent clean ingredient standards. For context, the EU has banned about 1,300 ingredients and the US FDA has banned less than 50. We are also vegan and cruelty free.
Our ingredient standards are non-negotiable:
|No aluminum powder
|No mineral oil
|No animal derived ingredients
|No artificial colors
|No NPE (nonlyphenol ethoxylate)
|No artificial fragrance
|No BHA (butylated hydroxyanisole)
|No BHT (butylated hydroxytoluene)
|No PEGs (ethoxylated glycols)
|No DMDM hydantoin
|No (added) phthalates
|No sulfates (SLS/SLES)
|No 2-methoxyethanol or methyl cellosolve
|No perfluorinated compounds (PFASs or PFCs)
Many skincare products use the following ingredients, but here's why we've chosen to exclude them from Pure Culture's formulas:
- No silicones: Silicones sit on top of the skin’s surface, and do not biodegrade after you wash them off. That’s why we instead use sustainable ingredients that absorb into your skin to maintain moisture from within. Our favorites are healthy, hydrating emollients like olive, squalane and pomegranate oil. These lightweight, effective moisturizers can be used year-round and work hard to help improve your overall skin health.
- No colorants: All of our formulas have beautifully different hues, but these colors are natural from the ingredients we use.