Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety, sustainability, ethics and sourcing concerns. For comparison, the US FDA has banned fewer than 50 ingredients and the European Union has banned approximately 1,300.
Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us - they’re commitments that guide our decision making at every level of our business:
- Safety: Did you know that your skin has the potential to absorb products into your bloodstream? Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.
- Sustainability: We only source ingredients and materials that are made in a sustainable way. Our formulas are designed by skin experts in San Francisco and Toronto, and customized in environmentally-friendly labs.
- Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.
- Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.